Friday, May 22, 2020

Adaptability and Professional Standards

Versatility and Adaptability

As my business grows, I would have to adapt to different playing environments, as I could be asked to perform in different ways, such as; Live, Studio, online, theatre, etc. Adapting to these environments could involve looking at the acoustics of the venue and whether or not gain levels of microphones would need to be increased, or decreased. 

To attract more of an audience, I could also look at becoming a multi-instrumentalist. This would mean that I play a variety of other instruments alongside the violin. For example, as I play the Violin, I could also learn other orchestral string instruments such as the Viola, Cello or even the Double Bass. These instruments could be good for business as it could give the person offering work a choice. It could also be very helpful within an orchestra with limited players. However, the choice is not limited and there are a variety of instruments that I could learn and perform with. 


Professional Standards

Time Management - Most people would want a musician who can walk in prepared, set up quickly and get the job done. All of my equipment would be checked before the performance, I would also keep spares, incase of an emergency. 

Professional Approach - Many people who are looking to employ a musician may not be looking for someone who plays incredibly well. Instead, they may be looking for someone who can do a professional job in the best way possible. This could be a performer who would bring a high quality performance, but also able to keep professional when setting up equipment, etc. 

Focus and Attention - If someone wanted to offer me a job, I would focus on the task at hand instead of focusing my attention on other things. I would like to complete all offers to a high standard.











Friday, May 8, 2020

EVALUATION


Level 4 Creative Enterprise Evaluation

The Level 4 Creative Enterprise course is made up of a variety of elements. The course has both a practical and theoretical side. The practical side of the course involves working as a team with the group, but also developing your own skills while creating a short film in quite a short timeframe. We also had to do skills development as part of the theoretical and practical part of the course, in order to further develop skills that can be used for each of our individual creative careers. The practical side of the course also helps to develop communication skills and enables students to take part in different work experience or volunteering with businesses that link to their own. On the other hand, the theory side of the course was a lot more independent. It mainly focused on how each student can develop their own creative enterprise. As part of the theory side of the course, we had to research different creative businesses and laws, etc, that would relate to the business we were trying to make. Throughout the course each student would show some degree of professionalism when creating their own business and developing business-like qualities.  As well as work experience and voluntary opportunities, there were a numerous amount of interesting talks held by guest speakers who each had their own, or played an important role, within a creative business. Many of the talk also included a workshop which allows students to experiment and develop key skills which would later be used for their business or the practical side of the course.

When starting the course I began planning the starting point and end point of my creative business, as well as beginning to research the copious amounts of laws and regulations that come with running your own business. My chosen creative business was to be a freelance musician/concert violinist. As my business revolved around music, I helped develop the scores for the short film as part of the practical side of the course, which also helped me develop composition skills which would be needed for my career. When starting the course, I set out to develop my musicality, as well as learn about how to create and manage a business. To do this I further researched the music business and what jobs were involved in being a freelance musician. However, I also used websites such as gov.uk to acquire knowledge of Regulations and legislation that would need to be thought about and incorporated into the making of my business. I believe that this was achieved as I now know a lot more about how businesses are created, developed and prolonged. In order to keep track of what work and research had been completed, I would regularly update my “creative enterprise blog” and keep documents of all work.

For my creative venture, I researched a variety of legal and regulatory guidance that would need to be followed, in order for my business to be successful. For instance, I researched; Copyright, The Data Protection Act 2018, Licenses (Public Performance) and Location Releases. I believe that Copyright is needed for my business as this would be used to keep ownership of my music and make sure that people would need to ask for permission to use it, instead of stealing it and claiming it as their own. The Data Protection Act of 2018 would be used to manage both my own data and the data of my audience carefully. A license may be needed to perform publicly and permission would be need from anyone who could be caught on camera when filming.

As part of the course as a whole we had to follow a lot of legal and regulatory guidance. For example, filming both inside and outside of the college meant that we had to follow Health & Safety regulations. Health & Safety is something that would need to be observed with any business and most definitely observed by all students and staff at the college.  We also learned about SWOT and PESTEL which is used when managing a business and how we can add it to our own business plans. As a class, we also researched; Cultural Policy, Location Releases, Trademarks, Filming in Public, GDPR, Intellectual Property, Child Labour Laws,  Public liability Insurance, The Competition Act 1998 and The Enterprise Act 2002. Learning each of these laws and regulations gave me a much better understanding of what it is like to own a business and helped me to come up with my own business plan.

In conclusion, by studying the Level 4 Creative Enterprise course, I believe I have learned and developed a large variety of skills that can be used in the future. My next steps will be going to University to study Music Performance and Teaching. Once this is finished I would like to look into playing professionally within an orchestra or teaching music. I am also looking at working on my days off from University to teach young children the violin. I believe that all skills learned on this course will help me with working as a musician in the future and would also help me when teaching as it has given me a much better understanding of how to run a stable and successful business. At the beginning of the course, I knew very little about how to run a business and only really had skills to use in music. However, as the course is coming to an end, I believe I have a much broader understanding of running a business and my skills in music have also improved. As part of the course, I also followed feedback from creative professionals, as well as feedback given from tutors (who are technically, also creative professionals), as well as self-assessing my own work. This allowed me to spot the flaws in my business plan and improve them, which is a skill that I believe will be needed in the future as it allows me to reflect and evaluate parts of my business and helps to give a much better understanding of how to improve on business flaws.

Thursday, April 30, 2020

My Business Plan - Published


This is my published version of my business plan.

MY BUSINESS PLAN - DRAFT



This is a draft of my Business Plan.  Feedback on this draft, included;


  • Cut down Summary
  • Add detail to "Have experience teaching" on the slide labelled 'Current Status'
  • Re-Word Values - Don't explain them to the audience. Say how you will implement them (values and vision = vision and mission statement)
  • For service - discuss some example of experience (When Pitching)
  • For market, you've talked broadly. Who, specifically is your target audience right now.
  • Finance and Funding screens are a little blurry 
  • Cut Finance and Funding slides right down; you have good detail on your chart, talk more about it there and have only 1 more slide, if needed.
  • Cut down all rule text - No more than 10 lines on ppt - don't make the text smaller. 
  • Add images throughout
  • Can you design the slides to look more like your website? 


Monday, April 27, 2020

Funding




For the funding of my business I looked at loans given by the Arts Council. The arts council have project grants for open applications for music projects from solo artists, bands, orchestras, labels, promoters, managers, concert halls and other live music venues. 

What you can apply for 
• developing new material 
• rehearsing for live events 
• performances and showcasing 
• touring live shows 
• recordings 
• making creative digital content such as music videos or live broadcast 
• purchasing musical instruments and equipment. 

What you cannot apply for
 • music recording without appropriate plans to share your work
 • activity, such as performances or recordings, where the intention is to make a profit (for example, from ticket or record sales).
• buying musical instruments or recording equipment (including software) without showing artistic development and substantial public benefit from doing so.
• self-promotional activity (including recording and performance) with no clear benefit to the public, either in the short or long term.

My Cash-flow Chart
Income - My plan for funding my business begins with applying for a £5000.00 loan from the arts council. I have also thought about crowdfunding, this has been left as variable as it depends on the amount others are willing to pay. I also chose to put Royalties as variable because it could be a variety of different prices and depends on the other party, etc. After exploring the prices of classical pieces on Itunes, I have chosen to go with £5.99 as this is the pricing for many pieces performed by classical musicians. Most prices rely on how well known you are as a musician (More well known musicians may have more expensive merchandise). I think the costing of my merchandise is considerably much lower than other musicians. I wanted my merchandise to be somewhat low as it is a bit financially easier on the members of my audience and it seems wrong to have your audience pay £20+ for merchandise. CDs aren't really used as much anymore because many people purchase music online or listen to it on platforms such as YouTube or Spotify. As a freelance musician it could be hard to find work and this could mean that I need to do a job on the side. I have chosen teaching as a good second job. The cost of violins lessons is based on how much I pay for violin lessons (I pay £25 for an hour), compared to other local instrumental teachers, this is quite cheap! However, due to recent cuts to Norfolk Music Service, these prices could sadly increase, making it harder for students of families who may be struggling financially, to afford private tuition. Graded examinations are also quite expensive. For example, a Grade 8 examination is £99. After researching, the prices to hire a violinist for a live performance, I chose £180 for 2 hours because it's quite a bit cheaper than the prices of other musicians and I think it would be a good price for starting as a freelance musician. Lastly, I explored the Musician's Union website for the basic prices for a session musician (Seen Below). The amount earned depends on your status within in the orchestra/session.
 
Outcome - Venues and Travel are both variable as this depends on the destination and the costs of different venues vary. Merchandise Commissions are also variable because they depend on the owner of venues. I have put the price as variable for instrument upkeep because prices can vary based on the make of violin. It can also depend on the strings the musician would want (there's a large selection) and if the bow needs to be re-haired (replace the horse hair of the bow), etc. There are loads of different ways to promote a business, for example albums could be promoted on billboards and songs could be played on radio stations, therefore I chose to set the cost of this at £500. As a way for people to know that I teach lessons, alongside posting online on business accounts (Facebook, etc) I would also promote my lessons in the local paper because some people don't prefer to read the paper than read about stuff online. For royalties as a musician, I would join PRS, which costs £50 to join. Many people like to watch music videos while listening to songs and pieces because it adds to the story behind the it. Creating a budget music video could cost around £1,699..00, but can be more depending on the video you're making. Gear for my business would include a high quality mic, mixer and speakers for gigs, etc. I have chosen to put this at a cost of £500 as this is for the start of the business. Finally, I would pay £250 for instrument insurance. Instrument insurance covers the cost of repairing or replacing your instrument should it get lost, stolen or damaged.

Skills Development - Performance

I think performance is a vital part of my business. As a freelance Musician I could receive offers to perform gigs, etc. However, I also think performing is a big part of being a musician. You could be performing a solo or within an ensemble. Or you may have even composed a piece that will be performed at some point. Every musician at some point in their lives has probably performed.

At the moment I am preparing for my Grade 8 Violin Examination (due to the virus, it has been postponed until next year - Yes!). I think this is an examination that a large amount of professional musicians have taken. However, there are a number of musicians who haven't taken exams. The exam involves 4 parts; Pieces, Scales, Sight - Reading and Aural. Scales are incredibly important and with practice, can improve intonation. 

To develop technique and intonation, I practice each section of the exam as well as my pieces for orchestra and some other pieces that I just enjoy playing.

Below is a video of...me (Please excuse my crazy hair!). In the video, I have playing the Cadenza (basically a solo part) of "Concertino in the style of A. W. Mozart," composed by Hans Millies. If you watch this video, I recommend having your device at a fairly low volume as my phone unfortunately has a rather low quality camera.