Creative enterprises...

Creative Enterprises

How are they made?

When making a creative enterprise you must think about a variety of things, such as legislations (copyright, trademarks, etc), they would also need to think about laws, funding, branding and regulatory frameworks. Many businesses create a business model or a business plan.

To start a creative enterprise, you would need some sort of funding, this would also be included in your business model or plan. Ways of getting money for a creative business could include;

•          Factoring- This is a finance method where a company sells its receivables (amounts owned to a business, regarded as assets) at a discount to get cash up-front.
•          A Bank Loan – Businesses may need a business plan.
•          A Credit Card – Using a credit card for a business could be incredibly risky, however if they’re used responsibly, they could extend your accounts payable period to shore up your cash flow.
•          Crowdfunding – Some businesses are started using websites such as Kickstarter. This can be a fun, yet effective way to raise money for a relatively low cost, creative project.
•          Raise money from friends and family – Receiving money from family and friends in one of the most common ways to finance a start-up.
•         Get a microloan – “Microloans are often so small that commercial banks can't be bothered lending the funds. Instead of a bank, you need to turn to a microlender. a non-profit organization that works differently than banks. Microlenders offer smaller loan sizes, usually require less documentation than banks, and often apply more flexible underwriting criteria.”

How are they realised?

There are a variety of ways in which you can market a business or organisation. Some ways could include;

•        Business Cards – Business cards could be given to anyone who you may be socialising with.
•        Billboards or mobile billboards – Billboards and mobile billboards can be used to attract the attention of people in the streets.
•          Social Media – Social media is used by millions of people and its’s a great way to gain exposure. Social media has become a necessary time investment for every business to make and there are a variety of platforms in which you can promote a business or organisation, such as; Instagram, Facebook, Twitter, Snapchat, YouTube or LinkedIn. Social media could also be a good way for consumers to get in touch with you or give you feedback.
•          Blogging and writing (Advertising) – Getting in touch with a local newspaper could be an easy way of promoting a business. Starting a blog could a great way to connect with your consumers more directly. Another way to market a business could be through publishing articles in a magazine.
•          Press Releases – Sending out press releases could be great way to get some free business promotion. Press releases must contain newsworthy information that is engaging enough to get people’s interest. 
•         Buddy marketing – Buddy marketing is where you join up with another business (or businesses) and pooling your resources to promote all your businesses, this could be a great way to extend your reach.
•          Hand out “Freebies” –You could hand out anything from pens, t-shirts, mugs, hats or badges. You could also use them regularly as customer rewards. 
•          Radio/Talk shows – A local radio station or cable TV station may have programs that are looking for guests, this could be a great low-cost way of promoting a business. Many people listen to radio stations while they’re driving or going to work etc.
•          Websites – Many businesses have websites. A website can be a great way to promote products or share information about your business. You can also link your blog or social media to your website, which means that customers can find you on different platforms more easily.
•          Create an app – Mobiles devices are used by a great number of people. An app can be downloaded straight on to any device and can be an easier way of purchasing products etc.
•          Podcasts – A podcast could also be a great way to talk about your business.

How are they developed to manage their own profile and brand?

Creative enterprises could be developed to manage their own profile and brand by hiring people for different jobs. For example, you could hire someone to do marketing or control business’s social media. If your creative business becomes popular or more well known, it could be a good idea to develop the company by increasing the amount of people who work for you because if there is a small amount of people working for you, but a large amount of customers, the business could be more difficult to manage due to pressure.