Task 7

Task 7
Developing a creative enterprise has proven to be both difficult, yet interesting. As someone who would like to work within an industry that is well known within the creative arts, I have found developing my own creative enterprise very intriguing. It has allowed me to develop a better understanding of what goes in to creating and managing your own business, as well as allowing myself to develop key skills needed for the future. Creating the branding for my creative enterprise was quite easy as it allowed me to further develop my Photoshop skills.

I believe that I have gained and further developed a variety of skills during the assignment. This assignment has enhanced my knowledge of managing a business and how different things would impact it. This assignment has also enhanced my communication skills and developed my knowledge of sound engineering etc.

The skills development part of the assignment has mainly helped me to develop further as a musician. However, it has also allowed me to further develop skills in Photoshop. 

The Orchestrate! Project

The Orchestrate! Project is a youth orchestra aimed at young musicians that perform at a grade 4 standard and above. I joined the orchestrate project in October, 2018. As a member of The Orchestrate! Project, I have performed in a variety of concerts, including; The Festival Of Remembrance held at The Hippodrome Circus. The Orchestrate! project is run by musical director, John Stephens. John has a lot of musical experience as a musician, conductor and teacher. Performing with The Orchestrate! Project has definitely increased my confidence and helped me to improve things such as timing and intonation.

I think this links with my creative enterprise because it is an orchestra and as an orchestral musician, I would be looking for work within orchestras and ensembles. In order to get a better chance of gaining work as a musician, experience is a key that can open many of doors. The music given to the young musicians of orchestrate is more challenging to that of other local orchestras, which helps both myself and the other musicians to develop our sight reading skills and develop into better musicians as a whole.

Gysmo

Gysmo began in 2014, alongside the charity GYSMA. Gysmo is run by Rachel Salton, a multi-instrumentalist who has a lot of experience within the music industry. Gysmo is held weekly on a Thursday at Lynn Grove Academy from 4:15-5:45. Gysmo is a traditional orchestra aimed at young musicians who are looking to join an ensemble. You don't need to be a specific grade to join this orchestra, however, most students in the orchestra are grade 1 to 8. I joined Gysmo in 2017. Being a part of Gysmo has enabled me to make connections with musicians and also increase my confidence as a performer.As a member of Gysmo I have performed in a variety of concerts and a couple competitions.

I think this has positive impact on my creative enterprise because I believe that gaining musical experience is a vital part of being a musician. Orchestral experience helps me to develop as an orchestral musician and also helps me develop a better understanding of the different types of musician you come across within the music industry. 

GysmoKeys

GysmoKeys is just one of the many orchestras I perform in. Gysmokeys is a keyboard orchestra which is ran by Ruth Harrison. This ensemble started in September, 2016. This ensemble is designed for pianists and keyboard players who want to gain experience performing in an ensemble. You don't need to have done any sort of graded examination in order to play within the keyboard orchestra as the musicians range from beginner to advanced. However, it could be handy if you can read music.
Helping at Gysmokeys has been a great experience. It helps to increase my confidence as a performer and also helps me to develop as a musician. I joined Gysmokeys in September, 2019. Although I joined quite late, it has been a great experience so far. We are working towards taking an exam as an ensemble, which helps add to my development as a musician. Gysmokeys meets every Wednesday at Lynn Grove Academy from 4.15-5.15. We perform a variety of pieces from Danse Macabre to Abba's Dancing Queen.

I think this links to my creative enterprise because my whole creative enterprise is based around music. My creative business is an orchestral musician. As an orchestral musician I would be considered for opportunities, based on my experience and how well I can perform. I believe this would have a positive impact on my future and it is a great way to gain experience and skill as a musician.

69th Festival Of Carols Opportunity

Tuesday 3rd December 2019

Every year GYSMA holds the festival of carols. This is a concert which gives local school choirs a chance to perform in a mass carol service. It also allows the young musicians of Gysmo, Gysmokeys and FutureBrass a chance to perform Christmas pieces. As a member of boss youth orchestras (Gysmo and Gysmokeys), I was given the opportunity to help set up for the concert. This included setting up the seating for the Keyboard orchestra, which meant that I had to set up a variety of keyboards and set up the sound system set up for each of the keyboards (variety of leads, direct input into a mixer, which was connected to some amps/speakers). I think this opportunity links with my creative enterprise because I experienced what it was like to set up before a big show. There are a variety of things that have to be considered before performing a concert and i believe this opportunity has helped to expand on my knowledge of the different aspects. 

Work Experience Placements

I have emailed two radio places in which I am still yet to hear from. These two places are; Hospital Radio and Harbour Radio. I need to follow both of these up. I think these places would link with my creative enterprise because these would also give me a better understanding of the music industry. It would also help with sound engineering.

Work Experience 2

I have been offered a work experience placement at Portel Music Studio. I am still waiting for a date and time in which i can meet someone who works there, in order to be sure about the placement.

However, I think this would be a good placement for my creative enterprise because it would give me a better understanding of the different businesses that make up the music industry. 

Work Experience Opportunity 1

My first work experience opportunity didn't quite work out. I applied for work experience with Norca Sistema. An organisation that brings musical opportunities to young people that want to learn an instrument or study music, but live in low income areas. I was invited for an interview with the director, who was also a violinist, and another member of the organisation. The interview included an audition which went incredibly well and I was offered work experience, which would then turn into a paid apprenticeship in the future. However, I was unfortunately unable to take up this opportunity due to a clash of days and times.

I think this opportunity would have been great for my creative enterprise because it included helping children and also orchestral playing. As this is also a music organisation, I believe it would have given me a closer look at what it is like to work within the music business. I also believe this opportunity was a great way to develop my skills and organisation skills because I had to prepare and organize a piece for the audition. Auditions are common thing to be done during interviews for jobs and opportunities within the music industry, so I this also helped me to gain experience of auditions and how they work. 

Peer and Professional Feedback

Mission and Vision Statements

Mission Statement

My creative business is a freelancing musician. As a freelancing musician, I would take jobs as a soloist or orchestral/ensemble musician. This could include performing gigs, helping as a session musician (studio work), performing with orchestras or string quartets, etc. As a freelancer, it can be hard to get work which could mean that I would need to have another job on the side. As a side job, I think teaching would be good as music education has been declining in schools and being removed from many school curriculums, which makes it harder for the younger generation to get involved in music. As a freelancing musician I believe my audience would primarily be people who enjoy listening to music. I have no specific age that my music would be aimed at. However, for teaching, I would primarily work with students from primary schools to sixth forms.

Vision Statement

The main objectives of my chosen creative career are to receive offers for a variety of different musical jobs. If I was to become well-known as a musician, I would use that to raise awareness of the importance of music education and the effects it could have on music in the future. As a young person, I think it would also be easier to reach out as a classical musician, to the younger generation. This could be used to increase the younger generations interest in classical music.   

Website Design

https://jaze1312.wixsite.com/website

Business Canvases

Task 1 - Case Studies

Task 2 - Case Studies - Branding

This is ran by John Stephens - https://www.diversimuso.com/ - http://jsmusicservices.com/

The Orchestrate! Project logo, is quite professional and I think the use of “orchestrate!” emphasises that it is a youth orchestra (Grade 4+).

This logo is used on the music folders used by the members. However, it is also used on polo shirts and “Zoodies” (Zip up hoodie, which can also be personalised) which are purchased by the members and worn at concerts etc.  These items of clothing could also be used as promotional material for the orchestra, which could mean that more young musicians apply to be in the orchestra.

GYSMA is a charity which offers young people (young students – Grade 1+) a chance to get involved with music. GYSMA has two orchestras. A more traditional orchestra run by Mrs Rachel Salton, and a keyboard orchestra ran by Mrs Ruth Harrison. Both orchestras have their own logos.

I think the branding for GYSMA is colourful and could attract the attention of their audience. I think the bright colours also emphasise that the charity focuses on helping students get involved in music, by offering opportunities to join orchestras and perform in a variety of concerts.

As well as the concerts performed by the orchestras, GYSMA holds other concerts which gives students the chance to perform solos to an audience, therefore helping them to develop musically and increase their confidence when it comes to performing.

Twoset Violin is a YouTube channel founded in 2014 by Eddy Chen and Brett Yang. Twoset have their own merchandise line called Twoset Apparel which features a range of t-shirts and hats, etc.  

I think the branding of twoset is quite simple, however, it is easy to remember and could be easier to print on t-shirts or badges etc.

Other Logos

Logo 2

These are my second ideas for logos. When making these, I couldn't decide whether to use my full name or just my first name. I think these logos look pretty basic because of the black and white colour. However, they may look simple, but they do look pretty classical.

Task 6: Budget and Requirements

Budgetary And Resource Requirements For My Creative Enterprise

Requirements

As a musician within in the music industry, you would need a variety of social media, in order to get music out there and gain “followers.” You would also be required to go on tour, which would mean money would need to be spent on tour buses or flights to different countries.

Merchandise could be sold online or at shows, which allows “fans” to purchase memorabilia from concerts, or just clothing items that show their interests. Merchandise sold could include, T-shirts, Hoodies, CDs, Cassette Tapes, Vinyl, Cups or Hats, etc.

Music videos have become a popular and quite vital thing for aspiring musicians. Music videos are used to attract the attention of one’s audience or to add meaning to songs and pieces.

You could also be expected to have your own style. This could be style of clothing or genre of music. This could also be shown in music videos.

What Would The Money Be Spent On?

“A settlement shows the costs incurred in varying sizes of venue next to the revenue.

·         Cover Sheet – Shows the details of where tour is going.

·         Whole Tour – Shows vertically the income and expenditure for each venue.

·         Ticket Settlement – Shows the final amounts paid to the artist by the promoter on an 80% average deal. They will have had a guaranteed fee, but having done good business, the percentage agreed of gross sale, less VAT, and show expenses will exceed this. For example, the final sum paid for five shows in four venues, closing with two successive nights in one city totals (£42,230.70). This sum will be subject to management and agency commissions which could total as little as 10% (£42,230.70) or as much as 30% (£12,6692.10).

·         Venue Sheets – Each Venue in detail."

Where Would The Money Come From?

The money could come from private investors, a venture capitalist, a record label, an angel investor or through a loan.

Money could also be used from selling merchandise.

Music Businesses And Money

·         Fashion Consultant: Some artists need help with their look and image. From working individually with the artists or working through a manager or a record label, this job helps create overall appearance and branded image of an artist or brand.

·         Hair and Makeup: This job option includes photoshoots and specific gigs, but many larger- scale artists travel with hair and makeup personnel.

·         Sound, Light and stage designer: Designing the lights or the stages for tours and artists with large budgets.

·         Choreographer: Many artists need dancers, and dancers need a choreographer.

·         Instrument Builder: Building instruments for the musician.

·         A&R (artist and repertoire): Finding musicians and artists less of a job due to the internet, but if you have a good ear, an eye for development, and an understanding of what it would cost to develop an artist, you could be in A&R.

Important Websites

·         https://www.dummies.com/art-center/music/the-requirements-and-costs-of-success-in-the-music-business/

·         https://www.royaltyexchange.com/blog/tips-for-keeping-a-music-budget#sthash.umiuuBoc.dpbs

·         https://ccskills.org.uk/supporters/employer-advice/article/live-music-production-budget

·         https://www.ifpi.org/how-record-labels-invest.php

·         https://www.edmprod.com/music-production-budget/

·         https://www.soundonsound.com/music-business/guide-contracts-producers

Logos

04/12/19
As part of the personal branding task, I tried designing my own logos for my creative enterprise. I think these logos definitely show what my creative enterprise is based around and also is quite eye catching, to an extent. To improve the logos created, I have thought about how I could change the name because the 'S' in 'Jasmin' was created using an F hole from a violin (or other orchestral string instrument) and I'm not sure if that makes sense being an 'S'.
When creating my creative enterprise branding, I thought about which colours i'd want to use after looking at the image of branding colours on the Level 4 Creative Enterprise Blog. The colours I have thought about using in my branding are; Orange or Purple.
I have chosen Orange as one of the colours that could feature in my personal branding because it's not only my favourite colour, but according to the colour sheet (seen below) it could, for example, represent freedom or motivation. I think freedom and motivation were both good examples to choose, because I believe that Music brings a sense of freedom, as it allows people to sort of 'escape reality' as you listen to it, or even as you perform. I chose Motivation because Music has been proven to help and motivate people. It is used for relaxation or even therapy and many musicians are considered to be motivational or as big influences for the younger generation, or any generation.

I chose purple because it could represent things like creativity and fantasy. I have chosen the word fantasy because, to some extent, it represents the idea that something is fictional. I think this allows a sense of adventure and allows you to explore new ideas that could create a sense of making the impossible, possible. The word "creativity" is something that is usually linked with subjects like music or the creative arts. Being "creative" allows a person to explore new or imaginative ideas and bring them into reality, which sort of links with the word "fantasy." Both words allow people to create and be imaginative. In the Music Industry you need to be quite imaginative with creating songs or pieces, as your intentions are to create something that would attract the attention of your audience. Being imaginative also allows you to come up with ideas for music videos, which could mean that you have the ability introduce something like a sense of fantasy into a reality.