Task 2 - Case Studies - Branding

This is ran by John Stephens - https://www.diversimuso.com/ - http://jsmusicservices.com/

The Orchestrate! Project logo, is quite professional and I think the use of “orchestrate!” emphasises that it is a youth orchestra (Grade 4+).

This logo is used on the music folders used by the members. However, it is also used on polo shirts and “Zoodies” (Zip up hoodie, which can also be personalised) which are purchased by the members and worn at concerts etc.  These items of clothing could also be used as promotional material for the orchestra, which could mean that more young musicians apply to be in the orchestra.

GYSMA is a charity which offers young people (young students – Grade 1+) a chance to get involved with music. GYSMA has two orchestras. A more traditional orchestra run by Mrs Rachel Salton, and a keyboard orchestra ran by Mrs Ruth Harrison. Both orchestras have their own logos.

I think the branding for GYSMA is colourful and could attract the attention of their audience. I think the bright colours also emphasise that the charity focuses on helping students get involved in music, by offering opportunities to join orchestras and perform in a variety of concerts.

As well as the concerts performed by the orchestras, GYSMA holds other concerts which gives students the chance to perform solos to an audience, therefore helping them to develop musically and increase their confidence when it comes to performing.

Twoset Violin is a YouTube channel founded in 2014 by Eddy Chen and Brett Yang. Twoset have their own merchandise line called Twoset Apparel which features a range of t-shirts and hats, etc.  

I think the branding of twoset is quite simple, however, it is easy to remember and could be easier to print on t-shirts or badges etc.